- Property Company of Friends, Inc. (PRO-FRIENDS) was founded in 1999 by a group of friends who believed in creating communities and transforming lives of the Filipino families.
- With head office address at 55 Tinio Street, Mandaluyong City, the company aims to give the best dream home packaged with unmatched convenience in strategic locations at friendly rates.
- From small pocket developments (less than 70 hectares) to estate development (more than 800 hectares), to medium rise condominiums and townhouses, PRO-FRIENDS has ventured into estate development to meet the different tastes and needs of the Filipino home buyers. In a span of 12 years, we have finished and delivered 52 projects. Provided more than 30,000 quality homes with 36 on-going horizontal projects this year.
- In 2007, PRO-FRIENDS expanded its reach in the boom town of Iloilo, in the Visayas. Our projects in Iloilo boast of having the biggest swimming pool and the first to introduce the linear park or “family courtyard” concept – one that offers residents extra space behind their home for added value.
- Leading Developer for Economic Housing (Region IV-A) by HLURB – 2006
- One of BusinessWorld’s top 500 grossers in 2011
CORPORATE SOCIAL RESPONSIBILITY
MISSIONWe are your trusted partner in building homes and communities…
- For our BUYERS, quality and affordable homes and communities;
- For our AGENTS, business opportunities and professional growth;
- For our EMPLOYEES, professional advancement and personal growth;
- For our BUSINESS PARTNERS, a mutually beneficial relationship, guided by integrity and prudence;
- For our SOCIETY, an environment-friendly holistic development.
VISIONA dominant leader and industry prime mover in property development…our legacy to Philippine society.
- Service Excellence
PEOPLE BEHIND PRO-FRIENDS:
Guillermo C. Choa Chairman of the Board
Jocelyn L. Guzman President / CEO
Augusto G. Leonardo Jr. Executive Vice President
Crisanto V. Hilario Senior Vice President for BPO & Commercial Property Investments
Lillian Y. Reyes Vice President – Corporate Planning
Richard G. Tay Vice President – Sales & Marketing Group
Kathleen Joy S. Choa Vice President – Customer Relations Group
Ma. Elisa S. Cielo Vice President – Funds Management Group
Ma. Cecilia T. Endico Vice President – Credit & Realty Management Group
Nieves A. Santos Vice President – Business Planning & Monitoring Group
Victoriano C. Martinez, Jr. Vice President – Internal Audit
Marilyn T. Santos Vice President – Financial Control Group
Alan V. Santos Vice President- Information Systems Group
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